Give Presence
Apr 9th 2008Jeremy MyersChurch Planting & Mission
I made it to round 2 in the Exponential Blogging Tournament over at ChurchPlanters.com. Thank you for voting for me!
Now, go vote for me again! Ha ha. But only if you think my post is best. The issue we were supposed to address was ”What is your best marketing and/or outreach idea for under $500?” Here was the answer I submitted:
What is the best way for a church to spend $500? Give Presence. (No, not Presents… though that might be part of giving presence.)
People today are tired of commercials (TV and radio), door hangers, junk mail, email spam, surveys, and telemarketers. Most people only get annoyed by such things, and this is especially true when they come from the church. They think, “If that church has nothing better to do with its money then send me junk mail, I’m sure not going to attend there and give them my money!”
The best thing we can do with our “Marketing/Outreach” budget is to give presence. Just join the people in your town and city where they already are, and do what they are already doing. Typically, with such a strategy, a church planter doesn’t need to worry about how to gather a crowd or get the word out about a big event, because the city (or whoever is organizing the event) is already doing such things.
So go to your local Chamber of Commerce or city website and get a community calendar, as well as a list of civic organizations and community service events. Then be present at as many of these events and projects as possible. Be the most active, joyful, service-minded citizens your city has ever seen.
For the Fourth of July Festival, join whatever the city is doing.
Serve free hot chocolate at the New Year’s Parade.
Build homes with Habitat for Humanity.
Volunteer at the homeless shelter.
Give out free beads at Mardi Gras. (Ok, maybe not that one.)
To effectively reach our culture, we need to stop trying to do our own thing. Instead, go to where the crowds are already gathering. It’s easier, cheaper, and frequently, a lot more fun.













